During my survey methods class, our final project involved conducting a survey for a client using Qualtrics and to present our findings to them. For my group, our client was a local nonprofit organization named Dad's League. The nonprofits initiative is to help empower both fathers and father-like figures to become the best potential parents. Since Dad's League is a fairly new organization in the area, the insight our group was interested in learning was how current Dad's League members heard about the organization, how they consumed their media and which social platforms were they most likely to engage in.
After completing our survey and media audit, the recommendations we had for our client was to hire an intern, expand onto other social markets and implement a program to manage their social media like Hootsuite or Hubspot